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CRM program with “enthusiasm factor”
What would companies be without their customers? Customer care is an important task in all industries. If you can address your customers in a targeted manner, make them individual offers, you will stand out from the competition and build long-lasting customer relationships. The powerful CRM program CAS genesisWorld is specially designed for customer management in medium-sized businesses. Thanks to flexible modules, the software adapts to the needs of the company.
A professional CRM solution had been sought at the Wölfel Group, a worldwide provider of cross-sector engineering and system solutions for vibration, structural mechanics, acoustics and immission control with headquarters in Würzburg. It was found in the CAS genesisWorld. The CAS partner sellmore carried out the implementation, including the interface to the ERP, and Timo Klaas, sales manager of Wölfel Wind Systems, remembers: “The simple operation and the cross-platform uniform look & feel was a real enthusiasm factor for us from the very beginning”.
Effective marketing – less wastage
The digital customer file with 360° panoramic view contains all important information about the customer, whether contacts, appointments and tasks, the contact history, notes, offers and also orders. “Sales opportunities can be systematically recorded thanks to CAS genesisWorld from the first inquiry over offers and renegotiations up to the sale,” explains Franz Oelsner, Consultant at sellmore. “In marketing comfortable filter functions make an unerring target group selection with individual speech possible. Marketing activities can be designed more effectively, since reactions to them are recorded, and wastage is minimized. “At the push of a button CAS genesisWorld supplies us with all important numbers for reportings and thus the bases for founded decisions , is pleased Monika Hofmann Rösener, marketing chief with Wölfel, and knows also from a significant increase with the homepage inquiries to report.
CAS genesisWorld grows with
“Individuality is the trump card of this program. Due to the intelligent interfaces, CAS genesisWorld can be seamlessly integrated into existing systems and can also grow along without problems by means of its modules”, explains Oelsner . At the Wölfel Group, the browser-based Web version of CAS genesisWorld optimizes the sales process across all locations. In addition, the experts at sellmore have created optimal conditions for trade fairs and events with an integrated mobile CardScan App.
With sellmore to the suitable CRM software
“CAS genesisWorld – so professional customer care looks today, inclusive a safe data security , underlines Michael Noack, the managing director of sellmore, and adds: No CRM project is like the other, we of sellmore help our customers to find the CRM software fitting to them.